FREE Recession Busting Report Worth £1,000+VAT
PROFIT is a key to good cash flow especially in tough times and ultimately for your survival.
So lets be controversial and Put your prices up!
Before we go any further let me provide you with two techniques that work, one in this video trailer and how to put your prices up lower down this page.
[flv:http://www.thorpewood.net/wp-content/uploads/2009/04/thorepwoodnet-trailer.flv 476 352]
"Is this chap mad ?" I can hear you saying….
Well no… but let me explain by way of an example.
(Note what I'm about to share has been tried and tested and we have many testimonials case studies and proofs)
Example of Price Increase Model
Let's say that you have a product that costs you £90 after taking in all your costs and sells for £100.
That is £10 profit (or 10% profit margin).
Now let's say you increase the price by 15%. The new price will be £115 and you profit will be £25 (115-90)/90*100= 27% profit margin. That's a rise of 17%.
OK so now I hear you say there is no way I can raise my prices 15% all my customers will stop buying. OK I'll show you how in a moment.
But first here is a mathematical fact. If you lost 33% of your customers (by raising your price) you would still make the same profit! This is a mathematical fact!
Experience:
Here is another fact. Most business (Except advertising agencies) can do this and hardly loose any customers at all.
So how are they doing this ?
We have identified 21 items we call valuisers that every customer will look at to work out if the value you are selling your product for is worth what your charging. The interesting point that almost 99% of business only tell the customer about 1 or 2. Price and some times delivery price.
The trouble is that all suppliers state these so it is easy to compare and of course the lowest price wins (for the same product).
Let me ask a quick question: If you were to buy an "Apple iPod Nano in White" you know that in your local town there are many shops selling this. You also know that customers can't all be shopping on price because if they were no one would buy from the same shop. But that's not what happens. Why ? Because some shops are adding more value to the sale.
So how do you add value to identical product ?
Clue: The product price is only 1 of the 21 valuaisers a customers considers when buying.
What if the cheapest shop has none is stock? You can't buy it so you would probably look to another shop that has it in stock. I bet you pay more for that one ?
So here is a 3rd valueiser. Availability. People will pay more to have a product now over one they have to order and wait for. So do you always have your product in stock and your never even tell your customer ? If you do you are under valuing your self.
Here are all 21 valueisers:-
- The specific product or service
- Any associated services or products
- Your delivery
- Your deliverability
- Is it readily available
- Your customer support and technical support
- Your selection
- Your convenience
- Your guarantee or risk reversal proposition
- Any warranty (Guarantees)
- Your policies
- Bonuses
- Terms
- Pricing
- Quality
- Perceived value and status elements
- Your reputation
- Status
- Reputation of people that own your product
- Joining the club
- Ownership Experience
If your sales material does not mention each one of these 21 valuisers and put a £ value on each you are under selling your product or service and thus reducing your customer to comparing you just on price alone ! If you do give each a £ value your prospect now tries to compare you with the competition which only have 2 of these so they can't compare and they start to realise that just the product price is not the only important value to be considered.
So what are we offering ?
P&A Accountancy are offering a FREE Recession Busting report that is genuinely worth £1000+vat (because we actually have to do some work to create it specifically for your business)
In this report we will work out what your real profits are of your business and identify what you need to do to increase them.
Yes we are looking for new clients and we will also show you how you could outsource all the proposed improvements to us at a fee that will be only 10% of the profit gains we will make you and we guarantee it! If we can't improve your profit by 90% of our fees your won't pay a penny.
See how we just used valuaiser 13, 14, 9 and also 8 just in our offer. Lets just summarise this again.
You get a FREE financial evaluation to work out your real profit (where you are now) and that audit would normally cost £1000+VAT. There is no obligation to have us do any paid work at all.
But "we all know" that most business are so busy they couldn't even make the changes we propose no matter how amazing or easy they are. So now look at our real offer.
We will increase your profits from the figure you get in the FREE report by 10 times yes 10 times our fee to implement those changes or you won't pay a penny.
Think about that statement. Who in this time of financial turmoil and banking crisis will offer you a 100% certainty no risk to you. Because that's what were doing.
Because were going to do real work on your business, were are limiting this offer to only 3 clients per month and only those with a turnover of over £100,000 per year.
So just call us on 01733 373100 right now and tell us your interested. We will answer all the questions you can come up with.
